Management consulting in communication strategies, plans and actions

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31 years' experience

• Age 52, graduate of ESC Rouen (Rouen Business School, class of 1979).
  
• 1979 - 1981: Quille (Bouygues Construction), human resources department.
  
• 1981 to 2003: joint founder and director of a general communication agency, Racines.
  
• 2003: began working as an independent consultant under the name of LMCCI (Lepeu Michel Conseil en Communication et Information).

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5 areas of expertise

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Strategy consulting and communication engineering

• Establish a strategy in order to make appropriate communication decisions
• (Re)structure the communication activity within the enterprise, institution, organisation
• Establish and implement an operational communication strategy
• Create new methodological tools for monitoring and evaluating communication
• Assist in selecting external service providers (advertising agencies, design studios, media agencies, press relations firms, etc)
• Guide external service providers with a view to ensuring the coherence of the communication strategy
• Train communication teams 

Social communication

• Establish communication strategies with regard to society's important issues, in particular public health, sustainable development, etc
• Integrate an awareness of social issues into the communication policy
• Communicate about the company's ethics and values  

Areas of impact and brand images

• (Re)define the visual identity
• Define and appropriate a particular universe
• Constitute a special visual and language dictionary
• Affirm the identity position  

Editorial policies

• Devise information systems, media and tools... on and off line
• Set up procedures for stimulating and managing them
• Devise tools to evaluate them  

Press relations

• Establish, describe and manage information
• Create and maintain a close relationship with the media and opinion leaders
• Set up and lead media training and spokesperson training sessions

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3 methods

• Strategy consultancy for management teams
• Consultancy within communication and consulting structures
• Setting up and steering dedicated platforms, made up of specific participants (agencies, creative shops, media consultants, web agencies, etc)

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3 essential values for establishing trust

• Respect for people, values, cultures and codes of ethics
• Transparency in relation to commercial strategies and customer and partner relations
• Composure in relationships, especially when conflictual

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Structures and sectors

• National and European enterprises, regional SMEs / SMIs, institutions, chambers of commerce and industry, graduate schools, etc
• Sectors of agriculture, banking insurance, public works, consultancy and services to business, distribution, education and training, industry, research, public health, etc

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Contact